SPONSORSHIP
The Extensionists Podcast
The Burr Forest Group is pleased to present sponsorship opportunities for The Extensionists Podcast, a twice-monthly show hosted by Jay Whetter and Toban Dyck focused on the extension/communication of research, policy, tech, and other topics relevant to agriculture to a farmer/industry audience.
Why should you sponsor
The Extensionists?
View these PDF packages to understand the sponsorship opportunities there are with The Extensionists podcast!
Placing Your Message
in the Ears of Farmers
and/or Industry
Ensure your organization’s value is communicated through a medium your members engage in.
SHOW YOUR VALUE
Tell your farmer members about and how the things your organization is doing benefits their operations and/or the industry.
GET MORE FARMERS TO EVENTS
Share upcoming event dates and details with your farmer members.
INCREASE ENGAGEMENT
Point your farmers towards the many other mediums your organization utilized to engage – magazines, websites, texting services, etc
SHOW MORE VALUE
Your sponsorship in a podcast dedicated to the extension of information shows your organization’s willingness to be creative, progressive, and confident when it comes to reaching them in ways they’ll appreciate.
Sponsorships in Episode Structure
We offer two different sponsorship opportunities per episode: an exclusive Producer Sponsorship, and up to three General Sponsorhips.
Introduction
- Hosts: Jay Whetter and Toban Dyck
- Light, witty repartee
- Brief overview of the episode’s topic
- Introduce this episode’s Producer sponsor
Interview with Guest
- Just prior to interview during musical break (60 seconds). Producer sponsor ad, read by host. First General sponsor ad spot.
- Interview with a researcher, policy ace, innovator, etc: deep dive into the topic behind the episode’s main topic through an engaging interview underpinned by a pre-interview Burr Forest Group will conduct ahead of each recording
- Clear takeaways are discussed for the farmer/grower audience by both the hosts, and the interviewee
- Midway through interview: Second General sponsor ad spot.
Concluding Anecdotes
- Just prior to concluding anecdotes during musical break (60 seconds). Third General sponsor ad spot.
- Recap of the episode’s key takeaways
- Post-interview ad (15-30 seconds): Host-read mention thanking the episode’s Producer sponsor.
- Engage listeners by prompting them to share their stories or questions for future episodes via social media or email.
- Call-to-action encouraging listeners to check out the sponsor’s offerings.
Outro
- Invite listeners to subscribe for updates and share the podcast within their networks.
sponsor
We’ll use this info only to contact you about the current sponsorship opportunities.
