SPONSORSHIP
The Extensionists Podcast
The Burr Forest Group is pleased to present sponsorship opportunities for The Extensionists Podcast, a twice-monthly show hosted by Jay Whetter and Toban Dyck focused on the extension/ communication of research, policy, tech, and other topics relevant to agriculture to a farmer/industry audience.
What is
The Extensionists?
View this short video to understand the unique value The Extensionists podcast provides the agriculture sector!
Placing Your Message
in the Ears of Farmers
and/or Industry
Ensure your organization’s value is communicated through a medium your members engage in.
SHOW YOUR VALUE
Tell your farmer members about and how the things your organization is doing benefits their operations and/or the industry.
GET MORE FARMERS TO EVENTS
Share upcoming event dates and details with your farmer members.
INCREASE ENGAGEMENT
Point your farmers towards the many other mediums your organization utilized to engage – magazines, websites, texting services, etc
SHOW MORE VALUE
Your sponsorship in a podcast dedicated to the extension of information shows your organization’s willingness to be creative, progressive, and confident when it comes to reaching them in ways they’ll appreciate.
Sponsorships in Episode Structure
We offer two different sponsorship opportunities per episode: an exclusive Producer Sponsorship, and up to three General Sponsorhips.
Introduction
- Hosts: Jay Whetter and Toban Dyck
- Light, witty repartee
- Brief overview of the episode’s topic
- Introduce this episode’s Producer sponsor
Segment 1: Anecdotal – Discussion
- Anecdotal and engaging discussion between Jay and Toban on the episode’s topic (e.g., new seeding technologies, crop rotation strategies)
- Prompt responses from the audience are mentioned from previous episode (see Closing Thoughts below)
Segment 2: Interview with Guest
- Ad placements for General Sponsors (2ND MENTION for Producer)
- Interview with a researcher, policy ace, innovator, etc: deep dive into the topic behind the episode’s main topic through an engaging interview underpinned by a pre-interview Burr Forest Group will conduct ahead of each recording
- Clear takeaways will be discussed for the farmer/grower audience by both the hosts, and the interviewee
Segment 3: Concluding Anecdotes
- Discuss farming lifestyles, focusing on equipment, gear, clothing, or even leisure activities that resonate with the farming community. It will be conversational and not promotional in tone, and it is meant to give expression to what a lot of farmers are likely already thinking.
- Highlight any new trends, technologies, or products.
Segment 3: Concluding Anecdotes
- Recap of the episode’s key takeaways
- Bring podcast production staff to a casual chat about the interview
- Engage listeners by prompting them to share their stories or questions for future episodes via social media or email
- Final thanks to our Producer sponsor (3RD MENTION) and call-to-action encouraging listeners to check out the sponsor’s offerings
Outro
- Mention upcoming topics
- Invite listeners to subscribe for updates and share the podcast within their networks
sponsor
We’ll use this info only to contact you about the current sponsorship opportunities.
